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Blog Feed - "Mission"

Applegate - A New Roadmap for Poultry Welfare

A New Roadmap for Poultry Welfare

October 13, 2023

We announced our support of the Better Chicken Commitment in 2016, and have already made much progress. Here is the detailed roadmap we intend to follow. Because we are committed to transparency, we will publicly report annual progress and adjust this roadmap as needed based on that progress.

Poultry Welfare

Coming Soon: A New RoadMap for Poultry Welfare

June 16, 2023

Consumers are increasingly concerned about where their food comes from and how it was produced. Which is pretty great from our point of view. For more than 30 years, Applegate has been dedicated to improving and improving transparency in animal welfare. It’s part of our mission: Changing The Meat We Eat®.

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Tell the USDA to Stop Clucking Around with Organic Standards!

September 23, 2022

The Organic label should reflect consumer expectations–including animal welfare. We all think we know what “organic” means when we see it on a label. When it comes to meat, that includes giving animals plenty of space and time outside. Unfortunately, there are fewer rules than you might think, especially for poultry. That has allowed some farmers to follow the letter, if not the spirit of the rules, weakening the credibility of the Organic standard and the Organic label we all know and, should, trust.

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Applegate Will Match Donations to After School All Stars*

November 30, 2021

One Small Act from You, One Huge Difference in a Child’s Life

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Our Commitments and Contributions to Regenerative Agriculture

November 03, 2021

Regenerative agriculture is the latest buzzword in the meat industry—and for good reason. Holistic practices, especially holistic grazing of livestock, have the potential to slash methane emissions, enrich soil health, boost biodiversity, and even sequester carbon. There’s no time to waste.

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Help squash superbugs! Antibiotic resistance is on the rise (again!)

June 02, 2021

For two years in a row, the number of antibiotics given to animals has jumped. Sales of medically important antibiotics climbed 11% between 2017 and 2019, according to recent FDA figures, with pork producers leading the charge. The numbers are moving in the wrong direction.

Mission Blog

Meat-ing the Future.

May 27, 2021

Last year, the world endured a radical shock. And in few places was that more obvious than in the food system. Shelves were empty. Prices rose. Change, everyone agreed, was necessary. As we emerge from the thick of the crisis, it is time to put those changes in place, to build a more resilient and equitable food system. Here, at Applegate, that means doing more than simply limiting our impact on the planet. It means pioneering and championing smart, holistic systems that produce quality meat while actually improving the land and the soil.

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Go Applegatarian!

February 04, 2020

The 'Go Applegatarian' movement is an extension of our brand's mission- Changing The Meat We Eat®- and we couldn't be more excited to launch it!

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The Cleaner Wiener™ Is Now Even Cleaner

June 28, 2017

Our natural and organic 100% grass-fed beef hot dogs are officially verified by the Non-GMO Project.

Broiler Blog

Our Commitment to More Humane Chicken Standards

March 03, 2017

At Applegate, we take pride in being the nation’s leading natural and organic meat company. We have never been content with the status quo, especially when it comes to animal welfare.

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Cheers to Changemaker Graham Meriweather

December 05, 2013

Graham created the documentary film, American Meat, which takes a look at chicken, hog and cattle production in America through the eyes of farmers.

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Cheers to Changemaker Danielle Gould of Food+Tech Connect

December 02, 2013

Danielle Gould launched Food+Tech Connect to join food and technology innovators to make the world a better place through food.

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Cheers to Changemaker Coach Mark Smallwood of Rodale Institute

December 02, 2013

Executive Director, Coach Mark Smallwood is the Executive Director of the Rodale Institute, the “birthplace of the organic movement.”

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Cheers to Changemaker Cathy Snyder of Rolling Harvest

December 02, 2013

Changemaker Cathy Snyder of Rolling Harvest works with more than 25 social service organizations to supply food for at-risk, low-income families.

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Take Action: Be A Citizen

May 10, 2012

How to be a Superbug Fighter

Real Cost Of Food

The Real Cost of Food and Why You Should "Vote with Your Dollars"

May 10, 2012

Why it's important to keep choosing those products that, on the surface, cost more.

What To Look For On A Label

What to Look for On a Label

May 10, 2012

What to look for on a label to make healthy and safe choices for your family.

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What's a Superbug?

May 10, 2012

Learn about Superbugs and what you can do to help fight them.

Farmer And Foodbourne

The Link Between Farms, Foodborne Illness, and Antibiotic Resistance

May 10, 2012

80% of antibiotics sold in the United States are given to animals raised for food. Learn more about why this is a human health hazard.