The Cleaner Wiener™ Just Got Greener

What’s better than meeting an ambitious goal? Exceeding it! 

A year ago, Applegate set out an ambitious goal: to convert our entire beef supply for our award-winning hotdogs to beef from verified regenerative grasslands. Our commitment, we hoped, would help to transition more than 6 million acres of grassland to regenerative practices.

Well we’ve done that, and a lot more. We met our goal nine months early. And instead of our projected 6 million acres, we’ve touched 10.8 million acres – 80 percent more than we’d hoped for.

Since our founding, Applegate has been at the forefront of meaningful industry change. But this moment really makes me proud. Meeting our goal is further proof of our deeply held belief that animals raised right can be a force for good in a healthy food system. Beating it, in terms of time and impact, shows Applegate’s zeal for change and commitment to leading the meat industry forward.

How did we do it?

We worked closely with suppliers and certifiers, including Regenerative Organic Certification, Land to Market and Greenham’s Certified Regenerative endorsed by Certified Humane^®. Applegate defines regenerative agriculture as a series of practices that use animals to make a positive impact on the land. These programs ensure the highest standards of animal welfare while also supporting regenerative practices designed to improve soil health and biodiversity. A win-win. 

As of today, every Applegate hot dog made with beef — APPLEGATE ORGANICS® The Great Organic Uncured Beef Hot Dog and APPLEGATE NATURALS® Beef Hot Dog –– will be made with certified regenerative beef. 

So even though it may not quite be hot dog season – though, seriously, isn’t any time a good time for a hot dog? –– grab one of our dogs and celebrate Earth Month. It’s a delicious way to invest in our mission: Changing The Meat We Eat.^®