Where We're Headed

Dedicated to more sustainable and regenerative agriculture and business practices. Always striving for consistent progress, not perfection.

The Cleaner Wiener™ Just Got Greener

March 25, 2025

Applegate surpassed its goal to source beef from verified regenerative grasslands for all its beef hot dogs — nine months early and 80% beyond target. Discover how 10.8 million acres were positively impacted through regenerative agriculture and why this milestone matters for the future of meat.

On Earth Day and Every Day: One Planet, One Mission

April 05, 2024

The first Earth Day took place on April 22, 1970. Some 20 million Americans – some 10 percent of the U.S. population at the time – took to the streets. Four years ago, on the 50th Earth Day, more than a billion people around the world participated in some form of action.

Mission Matters: Our first-ever Mission Report

March 04, 2024

Quantifying what we do at Applegate isn’t easy. But hard things aren’t something that puts us off. And so I am proud to announce our very first Mission Report, a comprehensive evaluation of our impact on people, animals and the planet.

A New Roadmap for Poultry Welfare

October 13, 2023

We announced our support of the Better Chicken Commitment in 2016, and have already made much progress. Here is the detailed roadmap we intend to follow. Because we are committed to transparency, we will publicly report annual progress and adjust this roadmap as needed based on that progress.

Coming Soon: A New RoadMap for Poultry Welfare

June 16, 2023

Consumers are increasingly concerned about where their food comes from and how it was produced. Which is pretty great from our point of view. For more than 30 years, Applegate has been dedicated to improving and improving transparency in animal welfare. It’s part of our mission: Changing The Meat We Eat®.