Where We're Headed
Dedicated to more sustainable and regenerative agriculture and business practices. Always striving for consistent progress, not perfection.
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On Earth Day and Every Day: One Planet, One Mission
April 05, 2024
The first Earth Day took place on April 22, 1970. Some 20 million Americans – some 10 percent of the U.S. population at the time – took to the streets. Four years ago, on the 50th Earth Day, more than a billion people around the world participated in some form of action.
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Mission Matters: Our first-ever Mission Report
March 04, 2024
Quantifying what we do at Applegate isn’t easy. But hard things aren’t something that puts us off. And so I am proud to announce our very first Mission Report, a comprehensive evaluation of our impact on people, animals and the planet.
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A New Roadmap for Poultry Welfare
October 13, 2023
We announced our support of the Better Chicken Commitment in 2016, and have already made much progress. Here is the detailed roadmap we intend to follow. Because we are committed to transparency, we will publicly report annual progress and adjust this roadmap as needed based on that progress.
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Coming Soon: A New RoadMap for Poultry Welfare
June 16, 2023
Consumers are increasingly concerned about where their food comes from and how it was produced. Which is pretty great from our point of view. For more than 30 years, Applegate has been dedicated to improving and improving transparency in animal welfare. It’s part of our mission: Changing The Meat We Eat®.
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Tell the USDA to Stop Clucking Around with Organic Standards!
September 23, 2022
The Organic label should reflect consumer expectations–including animal welfare. We all think we know what “organic” means when we see it on a label. When it comes to meat, that includes giving animals plenty of space and time outside. Unfortunately, there are fewer rules than you might think, especially for poultry. That has allowed some farmers to follow the letter, if not the spirit of the rules, weakening the credibility of the Organic standard and the Organic label we all know and, should, trust.