Many food companies spend a lot of time (and money) convincing consumers that their products are the key to keeping those perennial promises we all make: to eat more healthily, lose a few pounds, and exercise more. This year, Applegate would like to take a different approach. Our mission is to “Change the Meat We Eat,” and we invite you to take an even more active role in that mission.
For 2017, we’re encouraging YOU to take the Applegate #MeatGoals2017 pledge to make more ethical choices about the meat you eat. This pledge supports higher animal welfare practices in the meat industry, and we’re proud to partner with the critically-acclaimed documentary "At the Fork," which takes an unbiased look at how farm animals are raised for food.
Interested in taking the Applegate #MeatGoals2017 pledge? Below are three attainable changes to pledge in 2017. Share the pledge with your friends and family and keep us updated on the progress of your #MeatGoals2017 on social media!
We will expand on each topic throughout the year so keep checking back on our blog for more information and tips.
Applegate #MeatGoals2017 Pledge. I pledge to…
1. Purchase “humanely-raised” meats when possible.
At Applegate, we work with third-party certifiers like Global Animal Partnership® and Certified Humane® to ensure animals are raised and handled in ways that truly honor the Five Freedoms – widely considered by groups such as the American Society for the Prevention of Cruelty to Animals (ASPCA) as the foundation of humane treatment. In future posts, we’ll explain in detail what Applegate Humanely Raised means and what claims to look for on packaging.
2. Consume quality meat versus meat in quantity.
Yes. We are a meat company telling you to eat quality meat, not more meat. To us, quality meat is humanely raised and never includes antibiotics, hormones, preservatives or GMO ingredients. You can read about our meat standards here.
3. Reduce food waste.
An estimated 25%-40% of food grown, processed and transported in the U.S. will never be consumed, which translates to an estimated 70 billion pounds of food waste in American each year. We’ll be sharing tips on how to reduce food waste and explanations on topics like how to differentiate the dates on packaging like “Sell by,” “Expires on,” and “Best if used by.”